Commitment Privacy shel77
Six core principles that underpin how we handle your personal data
256-bit SSL Protection
All data transmitted between your device and shel77's servers is protected with 256-bit SSL encryption, the same security technology used by leading banking institutions.
Strict Access Control
Access to members' personal data is strictly limited to staff who require it to perform their duties only. All access is logged and monitored.
Your Data Access Rights
You have the right to review, update, or request deletion of your personal data at any time via your account settings or by contacting our support team.
Secure Data Storage
Your personal data is stored on servers protected by multi-layered firewalls and intrusion detection systems operating around the clock without interruption.
No Data Sales
Shel77 does not sell, rent, or trade members' personal data to third parties for marketing purposes. Your data belongs to you, and we respect the trust you place in us.
Breach Notification
In the event of any data security breach affecting your information, shel77 is committed to notifying you within the timeframe prescribed by the relevant regulations.
Introduction — Why Does This Privacy Policy Matter?
At shel77, we understand that your trust cannot be bought — it must be earned through consistent and transparent action. This Privacy Policy is not merely a mandatory legal document; it is a genuine agreement between us and you about how we respect and protect the personal information you entrust to us.
As an online entertainment platform serving hundreds of thousands of members across Malaysia, shel77 handles a significant amount of personal information every day. From names and email addresses to payment details and gaming activity records — every piece of data is managed with full responsibility and in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA).
By using the shel77 platform, you agree to the data collection and usage practices described in this document. If you have any questions or concerns about your privacy, our customer support team is ready to assist you 24 hours a day, 7 days a week.
Note: This Privacy Policy applies to all users of the shel77 platform, including the website and mobile app. Please read this document carefully in full. Your continued use of our platform means you fully accept this policy.
1 Types of Information We Collect
Shel77 collects various types of personal information from members to ensure our platform operates smoothly, securely, and in compliance with legal requirements. Below is a summary of the information we collect, along with its purpose and status:
| Data Category | Examples of Information | Status |
|---|---|---|
| Personal Identity | Full name, date of birth, identity card number | Mandatory |
| Contact Information | Email address, phone number, residential address | Mandatory |
| Financial Information | Bank account number, deposit and withdrawal records | Mandatory |
| Platform Usage Data | Game records, betting history, login activity | Auto-generated |
| Technical Data | IP address, device type, web browser, general location | Auto-generated |
| Communication Preferences | Notification preferences, preferred language | Preferences |
We do not collect sensitive information such as biometric data, medical records, or religious information unless required by law or specific identity verification requirements.
2 How We Collect Your Information
Shel77 collects your personal information through a variety of established channels. It is important for you to know where your data is collected from so you can make informed decisions about the information you share with us.
- Account Registration: Information you fill in when creating a new account at shel77, including your name, email, and identity verification details
- Platform Usage: Data automatically generated when you use the platform, such as game records and transaction history
- KYC Verification: Supporting documents you submit for identity and address verification purposes
- Financial Transactions: Information provided during the deposit and withdrawal process
- Support Communication: Information you provide when communicating with our customer support team via live chat or email
- Cookies and Tracking Technologies: Data automatically collected via cookies, pixels, and analytics tools used on our platform
- Third-Party Sources: In certain cases, we may receive information from trusted payment providers or identity verification bodies
3 Purposes for Using Your Personal Data
Shel77 uses collected personal information solely for legitimate and identified purposes. We do not use your data for any other purpose without obtaining your consent beforehand. The primary purposes for data use are as follows:
- Process account registrations and verify the identity of new members in line with KYC requirements
- Process deposits, withdrawals, and all financial transactions securely and accurately
- Provide access to all games and services available on the shel77 platform
- Send important account-related communications such as security notifications, transaction confirmations, and platform updates
- Conduct legal compliance checks including anti-money laundering (AML) and fraud prevention
- Improve the user experience based on usage patterns and member feedback
- Send relevant promotional offers and bonuses — only to members who have agreed to receive marketing communications
- Fulfil legal and regulatory obligations applicable to our platform's operations
You may opt out of receiving marketing communications at any time through the notification settings in your account. Withdrawing this consent will not affect your core platform services.
4 Sharing Information with Third Parties
Shel77 does not sell, rent, or disclose your personal information to third parties for their own marketing purposes. However, there are certain situations where we need to share your information with the following parties, solely to support the operation of our platform:
- Payment Providers: Information required to process your deposits and withdrawals securely
- Game Providers: Minimum data required by third-party game providers to deliver gaming services to you
- Identity Verification Services: Information required to be submitted to licensed identity verification authorities to complete the KYC process
- Legal Authorities: shel77 will disclose required information if mandated by a court order, law enforcement investigation, or other legal obligation.
- Technology Partners: Cloud and hosting service providers that help us maintain the platform infrastructure securely
All third parties we work with are required to comply with strict data security standards and may only use your data for permitted purposes. We ensure that every data sharing agreement includes adequate data protection clauses.
5 Our Data Security Measures
Shel77 invests seriously in security infrastructure to ensure your personal data is always protected from unauthorized access, loss, misuse, or disclosure. The following are some of the security measures we have implemented:
End-to-End Encryption
All data transmitted between you and our platform is protected with TLS 1.3 protocol and 256-bit SSL encryption, meeting industry-standard banking security requirements.
Multi-Layered Secure Servers
Data is stored in certified data centres with multi-layered physical and digital protection, including biometric access controls and encryption of data at rest.
24/7 Monitoring
Our threat monitoring system operates around the clock to detect and respond to any suspicious activity in real time.
Two-Factor Authentication
Shel77 provides two-factor authentication (2FA) for all member accounts to add an extra layer of security during login.
While we take all reasonable steps to protect your data, no system can be guaranteed 100% secure against all cyber threats. We encourage you to take personal precautions as well, such as using a strong password and keeping your login credentials confidential.
6 Your Rights Regarding Personal Data
As a shel77 member and data subject, you have the following rights under Malaysia's Personal Data Protection Act 2010 (PDPA). We are committed to respecting and facilitating the exercise of these rights:
Right of Access
You have the right to request a copy of the personal data we hold about you. Requests will be processed within 14 business days.
Right to Rectification
You have the right to request correction of any inaccurate or incomplete personal information we hold about you.
Right to Erasure
In certain circumstances, you may request the deletion of your personal data, subject to legal obligations that prevent such deletion.
Right to Object
You have the right to object to the processing of your personal data for direct marketing purposes at any time without providing justification.
To exercise any of the above rights, please contact the shel77 customer support team. We may require identity verification before processing any privacy rights request to ensure the security of your account.
7 Cookie Policy
The shel77 platform uses cookies and similar tracking technologies to enhance the user experience, analyse platform traffic, and deliver relevant content to you. Understanding how we use cookies allows you to make more informed choices about your use of our platform.
- Essential Cookies: Required for core platform functions such as login authentication and session security — cannot be disabled
- Performance Cookies: Collect anonymised data on how you use the platform to help us improve the user experience
- Functional Cookies: Remember your preferences such as language and display settings to make your experience more comfortable
- Analytical Cookies: Helps us understand platform usage patterns through analytics tools that comply with privacy policies
You can control and delete cookies through your web browser settings. However, disabling certain cookies may affect the functionality of the shel77 platform.
8 Data Retention & Deletion
Shel77 retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Our data retention policy is as follows:
- Active account data is retained for the entire duration your account remains active and in use
- Financial transaction records are retained for a minimum of 7 years in compliance with Malaysia's accounting and tax legal requirements
- Security logs and access records are retained for 2 years for investigation purposes if required
- Customer support communication data is retained for 3 years
- After account closure, data not required by law will be deleted within 90 days
When data is no longer needed, shel77 will ensure its secure deletion or destruction using industry-recognised methods to prevent unauthorised recovery.
9 Changes to This Privacy Policy
Shel77 reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, new legal requirements, or platform improvements. Any material changes to this policy will be communicated to you via:
- In-platform or shel77 mobile app notifications
- Email to the address registered in your account
- Update the "Updated" date at the top of this document
Your continued use of the shel77 platform after any changes to this Privacy Policy are published constitutes your acceptance of the updated policy. We encourage you to review this page periodically to stay informed about how we protect your information.
10 Contact Us Regarding Privacy
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, the shel77 privacy and data protection team is ready to assist you.
You can reach us via:
- Live Chat: Available on the shel77 platform or mobile app, operating 24/7
- Email: [email protected] — we will respond within 2 business days
- FAQ Page: Visit our FAQ page for answers to frequently asked questions about privacy
For data rights requests (access, correction, deletion), please include your account number and the required identity verification details so we can process your request promptly and securely.
Your Privacy Is Protected — Ready to Play at shel77?
Now that you understand our commitment to protecting your personal data, register a shel77 account today and enjoy a safe, fair, and entertaining online entertainment experience. Your data is always protected by us.